Artisan Advantage’s Foundations Program – Session #1

There are challenges, though, to putting a creative business online. Building and maintaining a website can be daunting, let alone consistently sharing work with potential patrons. Frustrated by technology, short on time, or overwhelmed by all of their options, many artists get stuck before starting.

In this Zoom workshop, artists will learn how to consistently share work with an audience across various marketing channels, such as social media and email marketing, using a simple three-part marketing system. The information is relevant for artists currently using many popular web platforms such as WordPress, Weebly, Squarespace, and Faso – or artists who do not yet have a website. This presentation offers tools and advice for creating and maintaining this system in a manageable way.

Each presentation includes speaker notes and handouts that artists can use afterward to apply what they learn.

Artisan Advantage’s Foundations Program guides artists through setting up a manageable system that can serve as the basis for a thriving art business.

Teacher Bio: I’m Becky Sciullo, and I help visual artists sell their work using a system I developed helping my father, artist Robert Yonke, start and grow his business. Working with him then led to working with other creatives through an Artist Boot Camp in the Pittsburgh area. I enjoy helping visual artists and creative businesses through group programs and individual consulting. I will help you set up an art marketing system that connects you directly with an audience interested in your work.

This is an online class using Zoom. A Zoom link will be sent via email by the instructor prior to class. 

Register for Session #2 and Session #3